A peek into the Chocolate World:The Sweet Story

ISBN-13: 9786138318767 / Angielski / Miękka / 2018 / 52 str.

KISHOR CHANDRA Sahu; Anindita Das

Opis

Chocolate is gotten from cocoa beans, fundamental to the product of cocoa tree. In any case, at last, chocolate became a most loved sugary treat in most created nations including Europe and North America. These days cocoa is developed predominantly in West Africa, Indonesia, and Sri Lanka. 'Chocolate' is the nourishment arranged from cooked cacao seeds. This book discusses both the health benefits and the con side of chocolate consumption. It also gives a sneak view of the confectionery market as a whole in India and the competitive landscape in India at present. The success factors such as global management process, local administration process, and customized business display, royal structure, re-engineering of crude materials blend prompted cost investment funds for chocolate business were discussed and put forth. The book also provides an empirical analysis of chocolate consumption among the youth in India and the different factors including the demographic factors influencing the consumer behavior with respect to chocolate consumption.

O autorze

Prof. Kishor Chandra Sahu is a professor in Marketing & Information Systems at ICBM-SBE, India. He has around 15 years of industry & academic experience. His research interests are consumer behavior, Digital Marketing, Research methodology and Information systems.He has authored research papers and management case studies in international journals.