A Thousand Shades of Green: Sustainable Strategies for Competitive Advantage

ISBN-13: 9781853838460 / Angielski / Twarda / 2002 / 251 str.

Pieter Winsemius; Ulrich Guntram; Ulrich Guntram

Opis

Almost every significant business decision today has an enviromental dimension, and managers have to be aware of their responsibilites to customers, regulators, staff and wider society. The enviromental challenge is a challenge is a challenge of change management and offers business opportunites to gain real competitive advantage.

Spis treści

Part I The challenge: The Environmental Management Challenge - Changing Stakeholder Needs, Evolving Corporate Responses * Towards an Environmental Management Endgame - Scanning the Environmental Horizon, Selecting the Preferred Endgame * Understanding the Environmental Arena - Government and NGOs, The Policy-making Process, The Changing Responses of Key Environmental Players * Defining the Path to the Endgame - Making Value Creation Choices, Generating Options, Assessing Options for Action * On the Eve of Change - Validating the Endgame, Assessing Change Preparedness, Preparing for Change. Part II Integrated Response: Implementing an Integrated Environmental Management Strategy - Initiate, Orchestrate, Activate, Motivate * Developing Partnerships - Selecting a Partnership Type, Leading the Partnering Process. Part III Proactive Response: Proactive Environmental Management - Building Inspired Corporate, Communities Telling a Story, Understanding the Corporate Pyramid of Needs, Tailoring the Story to Stakeholder Needs * Developing a Corporate Partnership Culture, Facilitating Contract Renegotiation, Anchoring Renegotiated Contract Terms, Getting Started with ABC *Epilogue * Notes * References * Index

O autorze

Authored by Winsemius, Peter ; Guntram, Ulrich