A Study Of Consumer Preferences In Organized Retailing : Organized Retailing

ISBN-13: 9786139995288 / Angielski / Miękka / 2019 / 300 str.

Yaduveer Yadav

Opis

Retailing is booming the world over; India is no exception to it. This is the world's largest private industry contributing $7.6 trillion and is 25 times the size of the Indian market. If the world retail scenario is watched, organized retail market holds 40 per cent of this market out of which 50 of the top fortune 500 companies and 25 of the top 200 Asian companies are retailers. Whereas, the Indian organized retail contribution is at abysmal stage of 6% of the total retail turnover and in general retailing is contributing to 9% of employment. The success to any business lies in its marketing activities, there retailers support, and knowledge of consumers, changing behavioral patterns and their perceptions is vital.

O autorze

Yadav, Yaduveer
Dr. Yaduveer Yadav is a young Author having expertise in Finance andBusiness Management.He has done MBA from AmityUniversity and Ph.D. from University of Rajasthan, Jaipur . Along with his doctorate degree,he holds many certifications in Banking , Finance and Quality Control . He has vastexperience of teaching UG and PG classes.