A Seat at the Table for CEOs and CSOs: Driving Profits, Corporate Performance & Business Agility

ISBN-13: 9781434312334 / Angielski / Miękka / 2007 / 148 str.

Jackie Bassett; Daniel Rothman; Raquel Filipek

Opis

Innovative new business models, distribution channels, marketing media outlets for gaining customer interest and emerging technologies are all converging to change the way we do business and at a faster rate than predicted or designed. Globalization is forcing inefficiencies out, which are presenting themselves as security events. Innovation-driven CEOs recognize that a security breach represents an underlying revenue and profitability problem in a core business process that has gone undetected. As a result, many CEOs are starting to integrate security into business strategy to drive profits, corporate performance and business agility, as well as to deliver a competitive business advantage that transforms global corporations into sustainable success.