A Search for Competitive Advantage: Case Studies in Industrial History

ISBN-13: 9780367024154 / Angielski / Twarda / 2021 / 94 str.

John F. Wilson; Steven Toms

Opis

This shortform book presents key peer-reviewed research selected by expert series editors and contextualised by new analysis from each author on how British industrial firms achieved a competitive advantage.

Spis treści

Introduction John F. Wilson, Ian Jones, and Steven Toms 1. The origins of competitive advantage in the marketing of branded packaged consumer goods: Colman’s and Reckitt’s in early Victorian Britain Roy Church and Christine Clark 2. The cartel in oregrounds iron: trading relationships in the raw material for steel Peter King Oregrounds iron: Afterword Peter King 3. ‘Made in Britain’? National trade marks and merchandise marks: the British experiences from the late nineteenth century to the 1920s David M. Higgins Made in Britain: A retrospective analysis David M. Higgins Index