A Role of Media Advertisement.

ISBN-13: 9786204725086 / Angielski / Miękka / 52 str.

Sonam Wangda; Jamyang Tenzin; Bumpa Tshering

Opis

Advertisement is one of the ways for an organization to interact with the customers and convince an audience (viewers, listeners or a listener) to purchase a product or services. Advertisement plays an important role in persuading customers to purchase products and services. This research paper is to investigate the relationship between dependent and independent variables which are attributes of advertisements and its influence aspect of consumer (GCBS students) buying behaviour, by using the quantitative study by designing the questionnaires tapping the responses of 318 respondents. The method used to collect data was non-probability convenient sampling. The data collected from the respondent were statistically analyzed using SPSS for Regression Analysis, One Way ANOVAs Independent Sample T-test and correlation.

O autorze

Wangda, SonamGraduated M.Com, Major in Finance and Accounting (Aligarh Muslim University, India) and BBA, Major in Accounting (Gedu College of Business Studies, Bhutan)I have completed Certificate in University Teaching Programme (Vrije Universiteit, Amsterdam, Netherlands) and PgCHE (Samtse College of Education).