A Research Agenda for Entrepreneurial Cognition and Intention

ISBN-13: 9781784716806 / Angielski / Twarda / 2018 / 240 str.

Malin Brannback;Alan L. Carsrud

Opis

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. A Research Agenda for Entrepreneurial Cognition and Intention suggests new directions and approaches to study the internal thought processes of entrepreneurs by examining areas that have been under researched, ignored or overlooked. Proposing new views on the idea of an entrepreneurial personality, new methodologies and theories of cognition and influence of personality, contributors go beyond the study of individual intentions to evaluate group intentions. Furthermore, the book proposes that current research methods limit our understanding of entrepreneurial processes by not connecting to the wider entrepreneurial audience. With this in mind, key chapters focus on the role and relevance of language and gender in entrepreneurship. Academic researchers and advanced students looking to explore the latest research methods and statistical approaches will find this Research Agenda extremely useful for creating new research pathways. More broadly, those interested in entrepreneurial intention will find the case studies useful.