A Panorama of The Major E-Commerce Companies In India

ISBN-13: 9786202006453 / Angielski / Miękka / 2017 / 108 str.

Varun Kesavan

Opis

India had an internet users base of about 354 million as of June 2015 and is expected to cross 500 million in 2016. Despite being the second-largest userbase in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54 M, 81%), but is growing at an unprecedented rate, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point. In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities. Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings. According to a study done by Indian Institute of eCommerce, by 2020 India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce. Online apparel sales are set to grow four times in coming years. On the whole this book mainly highlights on on the overall descriptions of the major e - commerce companies in India.

O autorze

Varun Kesavan a voracious and prolific writer by all means.Till date he has published nine books on operational performance of national payments corporation of India Ltd. And a book on banking sector in India and on the growth on the major industries in India. Also he has published more than 200 articlesin leading newspaper, journals, and websites.