A Mediaego in the Mediapolis. Towards a New Paradigm of Political Communication

ISBN-13: 9783631855768 / Angielski / Twarda / 2021 / 304 str.

Andrzej Zegler; Agnieszka Walecka-Rynduch

Opis

This analysis covers the concepts of MediaPolis, MediaEgo and evolution of the political communication paradigm. Evolution of the public sphere and the media requires consideration of the causes of ongoing changes and of the forecast transformations they initiate. Thus, the research focused on public, political, meta-political and media discourses.

Spis treści

An innovative, media-studies analysis of qualitative changes in communication between political leaders and their audiences - An outline of evolution of the political communication paradigm in Poland (2015-2019) - Marking a new age of political communication with distinct domination of discourse aimed at image creation.

O autorze

Agnieszka Walecka-Rynduch is doctor of social communication and media studies. She is a member of the Polish Communication Association, and the Ethical Commission at the Polish Academy of Arts and Sciences. She also supervises the Team for Research into New Media and Journalism at the Centre of Research into Media. Her scientific interests include political communication, today's media, public relations, and political marketing.