A History of American Consumption: Threads of Meaning, Gender, and Resistance

ISBN-13: 9780367874414 / Angielski / Miękka / 2019 / 298 str.

Terrence Witkowski

Opis

A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.

 

Spis treści

Table of Contents

Chapter 1: Writing American Consumption History

Chapter 2: Consumer Culture Theory in Historical Perspective

Chapter 3: Colonial Consumption from 1607 to 1790

Chapter 4: Consumption in a New Nation, 1790 to 1865

Chapter 5: The Gilded Age, 1865 to 1900

Chapter 6: Consumption Progress, 1900 to 1930

Chapter 7: The Great Depression and World War II

Chapter 8: Consumption from 1945 to 1980

Chapter 9: American Consumption since 1980

Chapter 10: Conclusion

References

Index

O autorze

Terrence H. Witkowski is Professor of Marketing and Director of the International Business Program at California State University, USA. Educated at Northwestern University, UCLA, and UC Berkeley, he has published over 120 scholarly works.