A Handbook of Persuasive Tactics: A Practical Language Guide

ISBN-13: 9781138868274 / Angielski / Miękka / 2015 / 432 str.

Mulholland

Opis

Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.

Recenzje

'Joan Mulholland's Handbook of Persuasive Tactics is an intelligently conceived resource. She draws together practical guidance from a wide range of sources, filters it through her extensive experience to provide unique and valuable support for serious academic study as well as provising readers with practical information and advice. The text is factual but never dull, imaginative and stimulating without straining credibility. It is for browsing and study as much as for practical reference.' - The Service Industries Journal

Spis treści

Chapter 1 Table of tasks; Chapter 2 Index to collection of tactics; Chapter 3 Collection of tactics;

O autorze

Joan Mulholland