A Handbook of Persuasive Tactics: A Practical Language Guide

ISBN-13: 9780415089302 / Angielski / Twarda / 1994 / 426 str.

Joan Mulholland; J. Mulholland;Mulholland Joan

Opis

Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included.

Recenzje

'Joan Mulholland's Handbook of Persuasive Tactics is an intelligently conceived resource. She draws together practical guidance from a wide range of sources, filters it through her extensive experience to provide unique and valuable support for serious academic study as well as provising readers with practical information and advice. The text is factual but never dull, imaginative and stimulating without straining credibility. It is for browsing and study as much as for practical reference.' - The Service Industries Journal

Spis treści

Chapter 1 Table of tasks; Chapter 2 Index to collection of tactics; Chapter 3 Collection of tactics;

O autorze

Joan Mulholland