A Guide to Graphic Print Production

ISBN-13: 9780470907924 / Angielski / Twarda / 2011 / 400 str.

Kaj Johansson

Opis

The fully revised edition of the most comprehensive and up-to-date reference on print production A II graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, legal issues, environmental issues, and more. A practical reference to keep at your fingertips, this new edition:

• Covers the entire production process, from conception to manufacturing to archiving
• Covers new topics, such as variable data printing, sustainability, large/wide format printing, inks, and color management
• Is full color throughout, with updated images and screenshots
• Includes sidebars offering design tips, troubleshooting hints, and key points to consider for very stage of design

Delivering information that reflects all aspects essential for understanding the ins and outs of digital printing, A Guide to Graphic Print Production, Third Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.

Spis treści

01. graphic print production

8 The Graphic Print Production Flow

16 What Affects Costs?

23 Choosing a Service provider

25 Planning Graphic Print Production

02. the computer

30 The Computer

31 What Makes a Computer Fast?

33 The Monitor

36 Software

38 Storage Media

42 Communication

43 Network

47 The Internet

49 Transferring Files

03. color management

53 What is Color?

54 The Eye and Color

54 RGB: Additive Color Mixing

56 CMYK: Subtractive Color Mixing

58 Pantone and HKS: Two Spot Color Systems

61 Why Are the Colors Never Right?

61 CIE: A Device Independent Color System

62 RGB Color Standards

67 Color Management Systems

68 How the ICC Profile Works

73 Creating Effective Color Management

74 Color Management in Practice

75 Color Conversion

80 Problems with Color Management

04. digital images

84 Object Graphics

86 Pixel Graphics

86 Color Modes

92 Resolution

93 File Formats

100 Compression

103 Digital Cameras

110 Digital Photography

113 Scanners

119 Scanning Images

05. image editing

128 What is a Good Image?

129 Discussing Image Quality and Images

130 Proofing Images

140 Adjusting Images

156 Retouch and Photoshop Tools

165 Naming and Tagging

166 Adjusting the Image for Printing and the Web

168 Editing Images Effectively

06. layout

174 Layout Work

176 Text Manuscript

177 Mounting Text

180 Typefaces, Fonts, and Typography

184 Font File Formats and Functions

187 Pitfalls with Fonts

189 Images in Layout

190 Mounting Images

193 Color in Layout

197 Pitfalls in Managing Colors

199 Pitfalls in the Layout Work

203 Proofing

207 Proofs

209 Sending Documents to Print

211 Structuring and Archiving a guide to graphic print production | 5

07. prepress

216 Postscript

219 PDF

227 JDF: Job Definition Format

230 Adjusting for Printing

239 Proofing and Contract Proofs

246 Imposition

250 Halftone Screening

08. paper

266 Coated or Uncoated

266 Matte/Silk or Glossy

267 Wood–free pulp and Wood–pulp

267 Paper or Cardboard

267 Plastics and Foils

268 Paper Format

270 Basis/Substance Weight

270 Density and Bulk

271 Surface Smoothness and Formation

271 Brightness and Whiteness

271 Opacity

272 Grain Direction

273 Dimensional Stability

273 Strength

274 Age–Resistant and Archival Paper

274 Choosing a Paper

279 Paper and the Environment

282 Handling of the Paper

284 What Paper is Made Of

09. printing

292 Different Printing Techniques

292 Xerography

298 Inkjet

301 Sublimation

303 Offset

318 Letterpress

320 Screen Printing

322 Gravure Printing

325 Flexographic Printing

329 Print Makeready

330 Checking Prints

336 Printing Inks and Environmental Issues

10. finishing and binding

342 Different Types of Finishing and Binding

342 Before Finishing and Binding

344 Varnishing

344 Lamination

345 Foiling

345 Embossing

345 Cropping

346 Die–cutting

347 Punching

347 Folding

349 Creasing

350 Signatures and Sheet Order

351 Metal Stitching

352 Spiral Bindings

353 Glue Binding

353 Thread Sewing

354 Thread Sealing

354 Covering

356 Casing in

11. glossary

359 A

361 B

362 C

367 D

370 E

371 F

373 G

374 H

375 I

378 J

378 K

378 L

380 M

381 N

382 O

383 P

388 Q

388 R

390 S

395 T

397 U

398 V

398 W

399 X

399 Z

O autorze

Kaj Johansson, Peter Lundberg, and Robert Ryberg (Stockholm, Sweden) all hold Masters Degrees in Graphic Arts Technology from the Royal Institute of Technology in Stockholm, Sweden. They each have over fifteen years of experience managing printing, prepress, and Web design production companies and studios. Together they run Kapero AB, a company that consults on the production of marketing communications for the advertising and graphic arts industries.