A Development Strategy for Hybrid Products: The Case of the Japanese Animation Industry

ISBN-13: 9789811643521 / Angielski / Twarda / 2021 / 130 str.

Takeyasu Ichikohji

Spis treści

Significance and Purpose of This Book.- Review of Prior Research on Corporate Behavior during the Emergence of New Technologies.- History of Japanese Animation Industry and New Technology.- Evaluation of New Technology by Existing Engineers.- Attributes of Engineers with High Receptivity to Other Technologies.- Utilization of New Technology in Incumbents - Development of Hybrid Products through Insourcing of 3DCG Production.- Utilization of New Technology in Incumbents - Development of Hybrid Products by Outsourcing 3DCG.- Conclusions.- Supplementary chapter: Environmental influences on the recognition of new technologies.

O autorze

Takeyasu Ichikohji is Associate Professor of Faculty of Economics at Tohoku University. Before joining Tohoku University, Ichikohji worked at Toyo University as Assistant Professor, Junior Associate Professor, and Associate Professor. Ichikohji received a B.A. (2007), M.A. (2009), and Ph.D. (2015) in Economics from the University of Tokyo. His current research focuses on innovation management, strategic management, and consumer.

Blurb

This is the first book that deals with technological innovation in Japanese animation industry from a management perspective. In reviewing prior research and explaining the history of the technology, the author raises the difficulty of dealing with new technologies. In particular, the focus is on systems that combine analog technology (drawing by hand) and digital technology (3D computer graphics or 3DCG) to create a product. This combined technology is referred to as "hybrid technology" in this book, and the development and management of "hybrid products" using this technology are studied.

The study was conducted in two stages. The first stage was to determine the engineers’ (animators’) perception of hybrid technology. The results showed that in terms of potential, the hybrid technology of hand-drawn animation combined with 3DCG was rated more highly by engineers than hand-drawn alone. However, in terms of the assessment at that time, hybrid technology was rated higher than 3DCG alone but lower than hand-drawn. Therefore, it was assumed that hybrid technology, while useful, would pose challenges with respect to systematic implementation. The second stage was the development management of hybrid products. The results showed that the "adaptive engineer," who openly accepts other new technologies in the early stages of their emergence contributed to the integration of new and existing technologies.