A Cross-Cultural Theory of Voter Behavior

ISBN-13: 9780789027368 / Angielski / Miękka / 2007 / 262 str.

Wojciech Cwalina

Opis

A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications.

Spis treści

Acknowledgments. About the Authors. Introduction. Chapter 1. Politics in An Age of Manufactured Images. Chapter 2. Political Cognition. Chapter 3. Political Marketing. Chapter 4. Traditional Models of Voter Behavior. Chapter 5. A Model of Voter’s Choice Behavior: A Newman and Sheth Approach. Chapter 6. Predictive Models of Voter Behavior: A Reinterpretation of Newman’s Approach. Chapter 7. Constructive Mind: Political Marketing, Freedom, and Democracy. References. Index.