A Cross-Cultural Study of Commercial Media Discourses: From the Perspective of Cognitive Semantics

ISBN-13: 9789811586194 / Angielski / Miękka / 2021 / 172 str.

Wenhui Yang

Spis treści

Chapter 1  Introduction

1.1  The Research Background of Commercial Media Discourses

1.2  The Motivation for Studying Media Discourse and Cognitive 

Construction

1.3  The Semantic Devices in Sino-American News Reports

1.4  The Main Contents of the Book

1.5  Summary

Chapter 2  News Discourse and Cognitive Studies

2.1  News Discourse Studies in Society

2.2  Contrastive Analyses of News Discourses

2.3  Cognitive Linguistic Studies

2.4  Studies of Cognitive Semantics

2.5  Summary

Chapter 3  Research Design

3.1  Data Collection

3.2  Research Methods

3.3  Cross-cultural Analytical Procedures

3.4  Summary

Chapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports

4.1  Analysis of Conventional Metaphors

4.2  Comparison of Conventional Metaphors in Chinese and American News Reports

4.3  Analysis of Novel Metaphors

4.4  Comparison of Novel Metaphors in Chinese and American News Reports

4.5  Summary

Chapter 5  The Image Schemas in Football Player Transfer News (FPTN)

5.1  Daily-life Image Schemas in FPTN

5.2  CONTAINER Schema in FPTN

5.3  PATH Schema in FPTN

5.4  CENTER-PERIPHERY Schema in FPTN

5.5  SCALE Schema in FPTN

5.6  Arithmetical Analysis of Image Schemas in FPTN

5.7  Summary

Chapter 6  The Cognitive Stance in Corporate Statements on Commodities (CSC)

6.1  GSP in Chinese and English CSCs with Typical Lexico-grammar

6.2  Identification of Stance Markers in Chinese CSC News Reports

6.3  Identification of Stance Markers in English CSCs

6.4  Cross-cultural Comparison of Stance Markers in CSCs

6.5  Summary

Chapter 7  Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses

7.1  Cross-cultural Contrast of Semantic Applications in Commercial Discourses

7.2  Cultural Perspective on Cognitive Semantics

7.3  Embodied Cognitive Actions and Thought in Different Languages

7.4  Summary

Chapter 8  Conclusion

References

O autorze

Wenhui Yang is currently a Professor and Vice Dean at Guangdong University of Foreign Studies, and a research fellow of Center for Linguistics and Applied Linguistics, GDUFS. Holding a Ph.D. in Linguistics, she is also the General Secretary of Committee for Teaching Instruction of MOE (Ministry of Education) Training Centers for Overseas Studies. Her research interests include discourse analysis, cognitive linguistics, pragmatics, and communication studies. She has published over 40 academic papers and books internationally and domestically, including the book A Discourse Analysis of Interpersonal Business Negotiations (2009, Science Press) and the paper "Small Talk" -- A Strategic Interaction in Chinese Interpersonal Business Negotiation (2012, Communication & Discourse). She is the Chairperson of a research program supported by the MOE Research Project of Humanities and Social Sciences, China, on Empirical Cross-cultural Studies on Social Discourses and Their Cognitive Frames (14JJD740011).

Blurb

This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed.

The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.