A Comparative Analysis of Four Chanel Advertisements » książka
A Comparative Analysis of Four Chanel Advertisements
ISBN-13: 9783844320343 / Angielski / Miękka / 2011 / 64 str.
This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel's branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel's branding and accounts for which group of segmentation the Chanel customers belong to.
This book is an academic dedication to one of historys greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanels branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanels branding and accounts for which group of segmentation the Chanel customers belong to.
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