Introduction 1
Final Notes 3
Building Your Personal Credo 5
Embedding Your Personal Credo and Supporting It with Habits 97
Additional Page for Journal Writing 158
Appendix A: Character Traits 177
Appendix B: Ranking Your Character Traits 181
Appendix C: Giver versus Taker Scale 183
DR. JIM LOEHR is cofounder of the Johnson & Johnson Human Performance Institute, which has helped develop and inspire over 250,000 leaders worldwide since its inception in 1992. Dr. Loehr is the author of numerous books, including Toughness Training for Life, Stress for Success, The Power of Story, and The Only Way to Win.