A Case Study on the Branding Activities of Romania Food & Beverage Ltd

ISBN-13: 9783659836183 / Angielski / Miękka / 2016 / 68 str.

Tasneem Tarannum; Md. Alamgir Bhuiyan

Opis

The book is based on a case study on the branding activities of Romania Food & Beverage Ltd. (RFBL), a popular FMCG company in Bangladesh. A Descriptive Study has been conducted by surveying 800 shops and 30 retailers for product comparison and measurement of the effectiveness of different branding strategies currently undertaken by RFBL. All in all, it will give the readers a thorough insight in to the world of branding activities commonly practiced by Bangladesh based FMCGs.

O autorze

Tasneeem Tarannum is a graduate from the University of Dhaka, a Recipient of Chancellor's (President's) Gold Medal, 2010 and is currently a full time faculty at the Northern University Bangladesh (NUB). Md. Alamgir Bhuiyan is a student of Masters of Business Administration, Northern University Bangladesh (NUB) and an Intern at RFBL.