Southeast Asian Management: Cases and Concepts

ISBN-13: 9789971691608 / Angielski

Stanley Richardson

Opis

This book aims to provide an integrated guide to management in ASEAN and other Asia-Pacific countries, where management principles from the West are often not necessarily applicable. It concentrates on the special problems of managers in the rapidly industrialising countries, bringing together about fifty cases drawn from the ASEAN countries and Hong Kong. The importance of productivity and cross-cultural differences are emphasised throughout, with short theoretical chapters to introduce the cases and pinpoint recent relevant research.