Case Studies in Japanese Management

ISBN-13: 9789814340878 / Angielski / Twarda / 2011 / 316 str.

Parissa Haghirian; Philippe Gagnon; Parissa Haghirian

Opis

Provides an opportunity for corporate strategy analysis within a Japanese context. This textbook regroups case studies to decorticate key concepts in Japanese management. It also includes over 11 cases that depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, and crisis management.