Economics and Management of Competitive Strategy

ISBN-13: 9789812838469 / Angielski / Twarda / 2009 / 520 str.

Daniel Spulber

Opis

Provides a comprehensive approach to management strategy that is based on economics. Integrating economic analysis with management strategy, this work takes into account global competition and high-tech (Internet) developments, and recognizes that companies can no longer expect to sustain competitive advantage but must rely on innovation.