"The book provides a practical understanding of issues, policies and marketing campaigns which is helpful for tourism academics, destination marketers as well as tourism businesses and stakeholders." (Namita Roy, Journal of Tourism Futures, Vol. 5 (3), 2019)
PART 1. INTRODUCTION
1. Eating in Asia: Understanding Food Tourism and Its Perspectives in Asia
Eerang Park, Sangkyun Kim, Ian Yeoman
PART 2. FOOD AND TOURISM: SOCIO-CULTURAL ASPECTS OF FOOD TOURISM IN ASIA
2. Kin kao laew reu young (‘Have You Eaten Rice Yet’)?: A New Perspective on Food and Tourism in Thailand
Tracy Berno, Glenn Dentice, Jutamas Jan Wisansing
3. Consuming Food in Pre-industrial Korean Travel: Approaching from Veblen´s Conspicuous Consumption
Young-Sook Lee
4. Street Food and Tourism: A Southeast Asian Perspective
Joan C. Henderson
5. Cooking with Locals: A Food Tourism Trend in Asia?
Lee Jolliffe
PART 3. FOOD TOURISM DESTINATION DEVELOPMENT, POLICY, AND MANAGEMENT
6. From Third World to First World: Tourism, Food Safety and the Making of Modern Singapore
Can-Seng Ooi, Nicole Tarulevicz
7. Festivalisation of Edible [Food] Heritage and Community Participation: From a Multi-stakeholder Perspective
Bokyung Kang, Eerang Park, Sangkyun Kim
8. Ekiben, the Travelling Japanese Lunchbox: Promoting Regional Development and Local Identity through Food Tourism
Atsuko Hashimoto, David J. Telfer
9. Food Tourism, Policy and Sustainability: Behind the Popularity of Thai Food
Kaewta Muangasame, Eerang Park
10. Cultural Manifestation of Food in Branding Destination: A Case of Khasi Food of Meghalaya, India
Saurabh Kumar Dixit, Hakamelamphylla Mawroh
PART 4. FOOD TOURISTS AND TOURIST BEHAVIOUR
11. What Matters Japanese Udon Noodle Tourists? A Phenomenological Approach
Sangkyun Kim, Eerang Park
12. Watching A Bite of China: The Impact of a Food and Culture Documentary on Pre-visit Perceptions and Expectations
Min Xu, Sangkyun Kim
PART 5. CONCLUSION
13. Emerging Research Themes of Food Tourism in Asia: A Cognitive Mapping Perspective
Ian Yeoman, Sangkyun Kim, Eerang Park
Eerang Park is a senior lecturer in Tourism Management at the School of Management in Victoria University of Wellington, New Zealand, and adjunct researcher in Edith Cowan University, Australia. She has been developing her research in a wider tourism context that includes tourist behaviour, community empowerment and tourism, tourism in Asia, and visual analysis of tourism research. Her recent research focuses on food tourism in Asia and Cittaslow.
Sangkyun Kim is an Associate Professor of Tourism at the School of Business and Law at Edith Cowan University, Australia. His work is international and interdisciplinary at the boundaries of social psychology, cultural studies, media studies, geography, and tourism. Associate Professor Kim's research includes film tourism, food tourism, tourist experience, and visual and mixed methods. He is on the editorial boards of the Journal of Travel & Tourism Marketing, Journal of Tourism & Cultural Change, Anatolia, Tourist Studies, Tourism Management Perspectives, and Journal of Hospitality & Tourism Research.
Ian Yeoman is an advocate for the future of tourism. Ian is an Associate Professor at Victoria University of Wellington and Visiting Professors at the European Tourism Futures Institute and Ulster University. Ian is the editor of the Journal of Revenue and Pricing Management, co-editor of the Journal of Tourism Futures and co-editor of Channelview’s Tourism Futures series. Author and editor of over twenty books, including forthcoming titles Future Past of Tourism and Science Fiction, Disruption and Tourism. Outside the future, Ian is New Zealand’s number one Sunderland AFC fan.
This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence. It encompasses case studies from around the pan-Asian region, including China, Japan, South Korea, Thailand, Singapore, Vietnam, and India.
The book specifically focuses on and explicitly includes a variety of perspectives of non-Western and Asian research contexts of food tourism by bringing multidisciplinary approaches to food tourism research and wider evidence of food and tourism in Asia.