Living Brands

ISBN-13: 9788686245458 / Angielski / Miękka / 2022 / 268 str.

Chris Farmer

Opis

Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. This is a book that will make you think about brands a little differently