Psychology of Persuasion

ISBN-13: 9786208082123 / Angielski / Miękka / 2024 / 56 str.

Carlos Alexander Mendoza Jacomino; Lhia Abaunza Gutiérrez; Chiara Martinez De Valle

Opis

In the age of social networks, social manipulation has become a pervasive and disturbing phenomenon. This paper investigates the psychological and social mechanisms underlying social persuasion and manipulation. Fundamental theories such as Bandura's social learning theory, Festinger's cognitive dissonance theory, and Foucault's theory of power and knowledge are explored. In addition, the power of social influence, cognitive biases, and the role of technology in manipulation are discussed. Through a critical and comprehensive analysis, it aims to provide an in-depth understanding of the implications of social manipulation in various contexts.