ISBN-13: 9786202010719 / Angielski / Miękka / 2017 / 196 str.
"Innovative design is new and different. It introduces aesthetics that haven't been seen before-something that produces a surge of adrenaline as it catches your attention. Beyond that, the product must be meaningful. It must respond creatively to a real market need. There are many new 'inventive,' technology-driven products that introduce new functionality. It's when that functionality is driven by people and connects to human needs that innovation occurs." "Innovative design is strikingly elegant but simple and intuitive to use: you cannot fathom how you once lived without it. I'll paraphrase Hemingway's maxim for writers: Cut out the ornamentation and design as straight as you can." "There's certainly no good checklist for innovation because by its very nature it should surprise us. Groundbreaking design defies our sense of what can and should be done. It exposes the intrinsic power of technology. It reminds us of the profound nature of invention: our very human need to create. And ultimately, good design should make life more beautiful." My aim is to explore the new pattern creation in order to make the work easier and faster for designers and others.