ISBN-13: 9786200652805 / Angielski
ISBN-13: 9786200652805 / Angielski
The present study examines how in the existing frame the magic of women group synergy can ensure promotion, development and sustainability in the growth of women entrepreneurship. The study focuses on how the SHG as a movement has transformed the lives of many poor women, especially at the grass root level in India by developing them into confident, empowered entrepreneurial women capable of handling business venture. The SHGs have proved that these women are bankable based on their honesty and integrity. To ensure the smooth flow of earnings, the sustainability of income generating activity is of paramount importance. The initial support would kindle their spirit to engross them into entrepreneurial activity at the micro level derived from the basic potential skills. The study emphasizes the need for withdrawing the support after a certain time frame to make them independent and self reliant for marching towards sustained growth. These women should take up income generating activities for the sustained flow of earnings through a successful business venture.