The author Getnet Eshetu graduated in Biology from Addis Ababa University and was awarded his master s degree in Educational Psychology by Bahir Dar University. He served as a high school teacher for 6 years and has worked for the Gondar Education Media Center for the past 20 years up to the present. His media experience encompasses the areas of management, training and research as well as designing and implementing media projects on different social and development issues. Among his research papers is the study Involving Children for Hand Washing Behavior Change: Repeated Message Delivery to Foster Action, which has been published by Anchor Academic Publishing in 2013.