Communication in the U.K. Budget Airline Industry: How PR Affects Corporate Success

ISBN-13: 9783954891634 / Angielski / Miękka / 2013 / 96 str.

Matthias Schimmel

Opis

The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.