Structure and Dynamics of the German Mittelstand

ISBN-13: 9783790811650 / Angielski / Miękka / 1998 / 228 str.

Christian Homburg;Wissenschaftliche Hochschule Fur Unterne; W. Koblenz

Opis

A comprehensive perspective on the German Mittelstand is provided. The authors do not only consider internal management aspects of these companies but also their societal environment. Therefore, four of the nine chapters in the first part of the book are related to the environment of the German Mittelstand while five chapters compiled in the second part focus on different management aspects of Mittelstand companies. Among the topics addressed are organization, marketing management, supply chain and innovation management, and financial management in the Mittelstand.
The authors take diverse approaches to studying Mittelstand companies. This book contains mostly qualitative papers, survey-based papers as well as papers based on case studies.

Spis treści

The Environment of the German Mittelstand: M. Frenkel, R. Fendel: How Important is the Mittelstand for the German Economy?- M. Lieb: Legal Organizational Forms of Mittelstand Companies.- A.-F. Jacob, O. Schween: Public Support for the German Mittelstand.- N. Bartelt, A.-F. Jacob: Venture Capital as one Solution for the German Capital Structure Problem of the Mittelstand.- Management of Mittelstand Companies: H. Albach: Medium-sized Firms in Germany - A Perspective on their Strategic Orientation.- J. Weber, U. Schäffer: Management and Organization in the German Mittelstand.- C. Homburg, J.T. Karlshaus, A. Zeipel: Marketing in the German Mittelstand.- A. Huchzermeier, S. Kummer: Integrated Supply Chain and Innovation Management in the German Mittelstand.- G. Dufey, U. Hommel: Financing in the German Mittelstand.