ISBN-13: 9783659910111 / Angielski / Miękka / 2016 / 72 str.
This book follows the company that is Apple Computers Inc. It delves into the beginning of the company, how and whom it was started by. It then continues to discuss the products that Apple produced, how they evolved, what was successful and what products had not, what successes and failures Apple had to endure through the early days of forming. How close competition has affected the company and how it overcame these issues to continue to compete on the market today and into the future.