Buying Behaviour of Green Products : Perspective of Generation Z

ISBN-13: 9783659881138 / Angielski / Miękka / 2016 / 196 str.

S. Gopalakrishnan; D. Muruganandam

Opis

This book is started for the purpose of giving valuable ideas and find the reason for people not ready to buy green products, even consumers are aware of they were using toxic and chemical based products, but not able to change themselves. Keeping this issue as the main theme of the study, the study focuses on consumers buying behavior on green products. objectives of the study is to analyse the consumers buying behaviour, to identify the knowledge and awareness level of the consumers about the green products, to know the sources through which the consumers get knowledge and information about green products, to analyse the socio-economic factors of the consumers and its impact on ecological knowledge, attitude towards green purchase, to enlist the factors which influence the purchase decision of consumers and finally to know the impact of demo-graphical characteristics of the consumers and their satisfaction level of the green products. Traditional green products have much chance for re-entering into the market, hence corporate have to use this opportunity for them and also for the benefit of country.

O autorze

Dr.S.Gopalakrishnan having more than a decade of experience in Academic and research.He obtained his doctoral degree in Management sciences from Anna University and M.B.A from Bharathiyar University,India.Dr.D.Muruganandam having more than two decades of experience in academic and research.He obtained his doctoral degree in Management.