ISBN-13: 9783659834424 / Angielski / Miękka / 2016 / 108 str.
The book throws light on the various types of media commonly used by marketers today and their influence on buying behaviour of consumers.
Rahul Sharma has completed his MBA specialized in marketing in 2009 and currently working as Asst. Professor in the Department of Management of Dr. C.V. Raman University.
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