Success factors of international business with India

ISBN-13: 9783659764240 / Angielski / Miękka / 2015 / 92 str.

Pilny Ond Ej;Stojanova Hana

Opis

India is becoming one of the major players of the business world. Many companies would like to enter Indian market because of its attractiveness. However, doing business in India is not an easy task because of different business environment and cultural differences. This work focuses on the most important success factors and intercultural aspects that European companies should consider when entering this highly competitive market.

O autorze

Bc. Ondrej Pilny, studied Business Economics and Management at Mendel University in Brno, Czech Republic. Professional areas of interest: international business and strategic management.