Food advertising to children: A critical evaluation of public, governmental and corporate responsibilities in Germany

ISBN-13: 9783656529545 / Angielski / Miękka / 2013 / 52 str.

Anna Lena Hallmann

O autorze

Anna Lena Hallmann was born in Berlin in 1988. In 2012, she completed her Bachelor studies in International Business Management with a Double-Degree from both the Berlin School of Economics and Law and the University of the West of England. During her studies the author found particular interest in Marketing Communications and chose her major accordingly. Complementary to her academic occupation with the field, the author gathered practical experience during internships and part-time jobs in Marketing, Media and Advertising. Her work experience and her interest in ethical issues associated with the branch inspired the author to take on the subject discussed in her paper on "Food Advertising to Children".