The Role of Media in Creation of Role Models among the Youth

ISBN-13: 9783656437642 / Angielski / Miękka / 2013 / 36 str.

Teddy Kimathi

Opis

Scholarly Research Paper from the year 2012 in the subject Communications - Mass Media, printed single-sided, grade: none, - (Kenya Institute of Mass Communication (KIMC)), language: English, comment: Media is a powerful enigmatic force that a society cannot fight or wish away. This paper therefore seeks to guide us to keenly analyze the media and understand its mechanism in influencing our youth's thoughts about themselves in behavior and personality. No one would want to see the media as a Trojan Horse hiding societal ills and instabilities. It is in knowing what is "media" that we embrace the Digital era without fear of uncertainties., abstract: This research is an investigation on media influence among the youth when it comes to choosing role models. The study is critical because in this liberalized electronic media era, it is important to understand from the youth what they watch, read or tweet and what they gain from their choice of media channels. The study employed the survey method to collect quantitative and qualitative data on the uses of media channels among the youth and the gratification they achieve when it comes to identifying role models. The study is informed by the uses and gratification theory and how it is related to other media uses theories. The general purpose of the research was to look at the role of media in creation of role models among the youths. The researcher looked at a theoretical framework to contextualize the uses and gratification theory before reviewing various literature on this subject to put the present study in perspective. The literature revolved around previous researches on audience studies with particular reference to the relationship between the youth and the media. In the methodology, the researcher used self-administered questionnaire with open-ended and closed-ended questions to youths in campus in Nairobi. A focus group discussion was concluded in one of the sampled campus in order to validate the data collecte

O autorze

The muse of poetry-writing visited Teddy in 2002, while he was pursuing his studies in Nkubu High School. You can find his poems in Inwood Indiana Press, Shot Glass Journal, Leaves of Ink, and many other journals. He also has fiction works in Beyond Science Fiction, Jitter Press, Brilliant Fiction Magazine, Spadina Literary Review, Paragraph Planet, & Gone Lawn. His books "The Milky Way In Words" (poetry) and "Eve and Other Sci-fi Stories" (fiction), are published by Booktango. You can also find more of his works in www.teddykimathi.com.