Business Networking: Shaping Enterprise Relationships on the Internet

ISBN-13: 9783642980787 / Angielski / Miękka / 2012 / 376 str.

Hubert Osterle;Elgar Fleisch;Rainer Alt

Opis

This book proposes a process-oriented model for business networking and the concept of networkability to develop realistic strategies for managing enterprises relationships in the Internet economy. It formulates key success factors and management guidelines which were developed in close co-operation between research and practice.

Spis treści

Introduction.- Building the Foundation: Enterprise in the Information Age.- Business Networking: A Process-oriented Framework.- Business Concepts: Strategies for Business Networking.- Business Networking Lessons Learned: Supply Chain Management at Riverwood International.- Electronic Commerce and Supply Chain Management at 'The Swatch Group'.- Knowledge Enabled Customer Relationship Management.- Information System Concepts: Future Application Architecture for the Pharmaceutical Industry.- Information Systems for Supply Chain Management: An Overview.- Electronic Commerce in the Procurement of Indirect Goods.- Templates: Achieving Standardization for Business Networking.- Key Success Factors: Key Success Factors for Transaction-oriented Business Networking Systems.- Towards a Method for Business Networking.- Shaping Business Process Networks at ETA SA.- Shaping Applications for Global Networked Enterprises.- Business Networking - Summary and Outlook.

O autorze

Business Networking offers exceptional opportunities for innovators and harbors fundamental risks for slowpokes. This book proposes a process-oriented model for Business networking and the concept of networkability to develop realistic strategies for managing enterprises relationships in the Internet economy.