ISBN-13: 9783639126327 / Angielski / Miękka / 2009 / 92 str.
ISBN-13: 9783639126327 / Angielski / Miękka / 2009 / 92 str.
In recent years, adventure sports have become§increasingly prominent in tourism worldwide. While§tourism providers in most industrialized countries§have discovered this segment to be a lucrative§market, adventure sports contribute a negligible§percentage to tourism earnings in Mexico. The author§analyses rock climbing tourism in the Potrero Chico,§located in the country s Northeast, to depict how§adventure sports can contribute to the economy at a§regional level. In addition to a thorough§investigation of local tourism demand, the book§offers a detailed analysis of the direct economic§impacts generated by climbing tourism in the area.§The author concludes with recommendations for the§sustainable development of adventure tourism§destinations on a regional basis. It is the intent of§this book not only to raise awareness of§Mexico s potential in the adventure tourism segment,§but also to provide a reference point for businesses§and governments in decision-making concerning the§development of future projects.