Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

ISBN-13: 9783540226116 / Angielski / Twarda / 2004 / 257 str.

G. J. Doukidis; Georgios J. Doukidis; Adam P. Vrechopoulos

Opis

In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique - casions in the international calendar of business research. No other event brings together in a university environment distinguished academics, bu- ness practitioners and consultants to explore the development of the c- sumer goods industry through collaborative management. The papers c- lected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR ( Efficient Consumer Response ) Europe, a joint initiative of ma- facturers and retailers working together to improve the quality and p- formance of the value chain. At the heart of ECR was a business envir- ment characterised by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across int- national borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price."

Spis treści

PART 1: EMERGING TECHNIQUES AND TECHNOLOGIES FOR SUPPLY CHAIN MANAGEMENT.- Improvement Opportunities in Retail Logistics.- A Dynamic Real-time Vehicle Routing System for Distribution Operations.- Bargaining and Alliances in Supply Chains .- Last-mile Supply Chain Integration: Easy Connection and Information Exchange between Suppliers and Retailers.- Extending ECR into Product Innovation.- PART 2: MULTICHANNEL RETAILING: RELATIONSHIPS, INTEGRATION AND ELECTRONIC TRANSFORMATIONS.- Multichannel Retailing and Brand Policy.- Developing Alternative Store Layouts for Internet Retailing .- In Search for Viable e-Solutions.- PART 3: BEYOND CPFR: DEFINING THE FUTURE OF SUPPLY CHAIN COLLABORATION.- On Shelf Availability: An Examination of the Extent, the Causes and the Efforts to Address Retail Out-of-Stocks.- Increasing Shelf Availability through Internet-Based Information Sharing and Collaborative Store Ordering .- Towards the Development of an Algorithm to Discover Out-Of-Shelf Situations.- Food Value Chain Analysis.- PART 4: BEYOND RFID: SUPPORTING SUPPLY-CHAIN MANAGEMENT WITH INTELLIGENT TAGGING.- Turning Signals into Profits in the RFID-Enabled Supply Chain.- Shopping in the 21st century: Embedding Technology in the Retail Arena.- Towards ‘Smarter’ Supply and Demand-Chain Collaboration Practices enabled by RFID Technology.