The Building Blocks of Sustainable Competitive Advantage

ISBN-13: 9783330977075 / Angielski / Miękka / 2017 / 72 str.

Lahcene Makhloufi; Noorulsadiqin Azbiya Binti Yaacob; Fadhilah Bt Mat Yamin

Opis

In this new millennium, organizations are able to survive if they own the unique three building blocks of sustainable competitive advantage (SCA) that is: resources, capabilities, and competencies. Actually, firms always seek to search for sustainable competitive advantage (SCA) since long time ago, and this issue of creating (SCA) has been the dominant theme in the heart of the strategic management studies for many years. The reasons behind looking to create (SCA) is that: sustainable competitive advantage is a journey and not a destination - it is like tomorrow which is unavoidable but never arrives. Sustainable competitive advantage only becomes valuable when this journey is experienced. Hence, most of the organizations, however, the problem is that seeking to answer this critical question how to identify where the journey succeed rather than failed. In fast-moving competitive environments, the nature of the journey itself keeps changing in an unforeseeable fashion. As a result of this, the process of identifying the journey presents the key challenge. Clearly, no firms are able to survive without considering the issues of how/when to create a Sustainable Competitive Advantage

O autorze

Makhloufi, Lahcene
MAKHLOUFI LAHCENE Ph.D/ Researcher - University Utara Malaysia School of Technology Management and Logistics. Authorized Agent by Algerian Customs.