The CMO of People: Manage Employees Like Customers

ISBN-13: 9783110752960 / Angielski / Miękka / 2021 / 281 str.

Peter Navin; David Creelman

O autorze

Peter Navin is a proven human resources executive and business advisor. His expertise is in high growth, multi-product, public and pre-IPO organizations applied across industries including e-commerce, entertainment software, healthcare, financial services, on-line marketplaces, sports management, and venture capital. Partnering with leadership teams,
Peter has been instrumental in architecting several award-winning, high performing cultures.

David Creelman is CEO of Creelman Research. He's well-known for his research and writing on management. He's had the privilege of working with think tanks around the world including the Workforce Institute (Boston), CRF (London), Talent Tech Labs (New York), and Works Institute (Tokyo). For other thoughts on management from Mr. Creelman check out Management for Scientists and Engineers: Why managing is still hard & if it will get better (Creelman Research Inc., 2021).