Marketing Library and Information Services II: A Global Outlook

ISBN-13: 9783110280869 / Angielski / Twarda / 2013 / 423 str.

Dinesh K. Gupta; Christie Koontz; Angels Massisimo

Opis

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

O autorze

Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India; Christie Koontz, Florida State University, Florida, USA and Angels Massisimo, University of Barcelone, Spain