Political Communication in Britain: Campaigning, Media and Polling in the 2019 General Election

ISBN-13: 9783030814052 / Angielski / Miękka / 2021 / 340 str.

Dominic Wring; Roger Mortimore; Simon Atkinson

Spis treści

          Introduction

The Editors

 

1.     The Brexit Election?

          John Curtice (University of Strathclyde)

 

CAMPAIGNING

The campaign including from the perspective of the major political parties.

 

2.     Conservative

          Rob Hayward (Conservative, House of Lords)

 

3.     Labour                     

Rory MacQueen (Labour, former Chief Advisor to the Shadow Chancellor)

 

4.     Scottish National Party

Erik Geddes (SNP Head of News)

 

5.     Liberal Democrats

James Gurling (Communications Advisor)

 

6.     Mobilizing Youth: Extinction Rebellion and other social movement causes

          Abi Rhodes (University of Nottingham)

 

7.     The Victory of One Nation Conservatism in Perspective

David Seawright (University of Leeds)

 

8.     Strategic Lying

          Ivor Gaber (University of Sussex)

 

9.     Political Advertising- case study of a three-way marginal seat

James Dennis (University of Portsmouth)

 

 

MEDIA

This section will consider how the campaign was reported from the perspective of those who covered the election.  Particular attention will be paid to the rise and role of new digitally based platforms that have come to challenge more established forms of traditional print and broadcast journalism.

 

10.  Legacy Media Reporting

David Deacon, David Smith and Dominic Wring (Loughborough University)

 

11.  Digital News

Emily Harmer and Rosalynd Southern (University of Liverpool)

 

12.  Alternative News

Declan McDowell-Naylor, Stephen Cushion and Richard Thomas Southern (Cardiff     University)

 

13.  Editorial Policy

        Ric Bailey (Chief Political Advisor, BBC)

 

14.  Practitioner Perspective

        Isla Glaister (Politics team, Sky News)

 

15.  Regulatory Issues

        Adam Baxter (Ofcom)

 

16.  View from Europe

        Sonia Delesalle-Stolper (Liberation)

         

 

VOTERS

This section will provide detailed insights into the opinion polls at the 2019: their role in the campaign, how they were conducted and what they tell us about the mood of the electorate. 

 

17.  How Britain Voted

Ben Page and Cameron Garrett (Ipsos MORI)

 

18.  Social Media

Tara Beard-Knowland (Ipsos MORI)

 

19.  Exit Polling

Nick Moon (Moonlight Research)

 

20.  Polling Then and Now

Anthony Wells (YouGov)

 

21.  The Polls in Perspective

          Murray Goot (Macquarie University)

O autorze

Dominic Wring is Professor of Political Communication at Loughborough University, UK.

Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.

Simon Atkinson is Chief Knowledge Officer at Ipsos.

Blurb

Political Communication in Britain offers unique insights from various members of the party, media, and polling organizations that contested, reported, and analysed the 2019 British General Election, as well as leading academic experts who have researched the campaign.

Following an essay by Sir John Curtice exploring how the critical issue of Brexit influenced the election, the opening part of this volume features insiders discussing their respective parties’ operations, including their successes and disappointments. This section also includes expert examinations of Boris Johnson’s ‘oven ready deal’ as well as the digital advertising and controversial public relations efforts that helped promote it. The middle part of the book considers the media, with chapters from the BBC, Sky News, and regulator Ofcom, along with analyses of the pro-Conservative press, digital-only plat[1]forms, and the more left-leaning alternative news sites. The closing section of the volume turns to public attitudes, with experts, including leading pollsters, exploring how these contributed to the Conservatives’ victory. Dedicated chapters also place opinion research in broader context through examining the historical role of the exit poll, and the changing reception and reporting of polls both online and in print. Political Communication in Britain provides readers with an indispensable guide to the 2019 General Election from several of those most intimately involved in the campaign.

Dominic Wring is Professor of Political Communication at Loughborough University, UK.

Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.

Simon Atkinson is Chief Knowledge Officer at Ipsos