Communication in the Era of Attention Scarcity

ISBN-13: 9783030209179 / Angielski / Twarda / 2019 / 143 str.

Waddick Doyle; Claudia Roda

Spis treści

Chapter 1: Introduction

Chapter 2: A Roadmap of Studies in Attention and Technology

Chapter 3: Attentional Agency is Environmental Agency

Chapter 4: The Economy of Attention in the Age of Neoliberalism

Chapter 5: Brand Communication and the Attention Economy

Chapter 6: Designing Envelopes for Attention Policies

Chapter 7: Political Attention: A Genealogy of Reinscriptions

Chapter 8: Consumer attention: Corporeality, surveillance and the attention enclosure

Chapter 9: Productivity and Promiscuity: Paying Undivided Attention.

O autorze

Waddick Doyle is the founder of the Global Communications department and Director of the Civic Media Lab at The American University of Paris, France.

Claudia Roda is Professor of Computer Science at the American University of Paris, France. She is the author of Human Rights and Digital Technology (2017).

Blurb

This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations and institutions to capture and mobilize attention. With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control overpersonal and social attention. With a range of academic perspectives, this book is a crucial read for understanding the changing shape of political, business and personal communication.