The Western paradigm in a globalised world – the importance of the cross cultural issue in worldwide business – how to take personal benefit from this book.
Cross cultural competence in learning from your own experience
What culture really means in daily life and how to reduce the complexity to have a faster and pragmatic access to people from other cultures – how to distinguish core values form cultural lifestyles – using own experience as a basis for understand alien people – the inner attitude as key to gain trust – the effect my own culture has in international contacts – dealing with stereotypes in understanding their roots and ways to overcome them.
Gaining access to different cultures – ways and means
History, geography and climatic conditions form cultures – dealing with power and hierarchy – the I and the WE world, two opposing ways to look at the universe influencing human interaction – the difference in the meaning of relationships – education as main factor forming communication styles and social behaviour – Rituals, greetings, hospitality, gifts – where is the limit between a present and corruption? - taboos in the cross-cultural context.
Exemplary cultures of our world
Germany – Switzerland – Austria – France and the francophone world – Belgium – Italy – Spain -The cultures of Central Europe –Russia – the Arabic and Islamic world – the USA – PR China – Japan.
Remark:
1. We may include part of the case histories in chapter 7 in this country section, wherever they seem to fit in well.
2. We aim to expand this section by other cultures, such as India, South American countries, etc. Authors will be colleagues from these cultures or those having an in-depth experience. They will sign the chapter (by…) and we will pay them a fee for editing including the copyright for our book.
The particularities of International projects and its management
Tailored methods, tools and techniques to master the diversity of intercultural, cross-border, virtual contexts in international projects
Practical tailoring examples of international projects
Adjusting leadership with focus on power distance, building trust and reliable relationships
Born in the German-speaking part of Switzerland, he completed a Diploma in Business followed by trainings in banking and industry. He later became an executive in international advertising and marketing, serving multinational companies from around the globe in Switzerland. He would go on to work as a facilitator for cross-cultural teambuilding in multinational industries. In addition, he became a lecturer for international marketing and cross-cultural management at universities with assignments in Switzerland, Germany, France, Russia, Belarus, Hungary, Lithuania, Serbia, Tunisia, Namibia, Vietnam and China.
Ulrich Nägele, PMP®
Born in Stuttgart, Germany, he studied Economics, Education, and Political Science at the University of Stuttgart, where he completed his Master of Arts.
Ulrich is a facilitator and trainer for project management and intercultural management in international and national projects for global players, as well as for leading training organizations. In addition, he is a lecturer at various German universities.
He holds a Project Management Professional (PMP®) certification from the Project Management Institute (PMI®), the leading international standard, as well as Scrum Master and Product Owner certifications.
Susan R. Berger is an American film editor and translator living in New York City and Berlin.
This book provides readers with a comprehensive guide to other cultures – the often-unfamiliar ways that people from other cultures think, speak and act. As such, it helps readers identify potential and real conflicts, and to take appropriate action so as to build successful relationships. The book draws on the authors’ combined experience from international line management and international projects, as well as teaching seminars and coaching clientele from around the globe. It offers an essential resource for anyone involved in transnational business and cross-border relationships.