Basics Interactive Design: User Experience Design: Creating designs users really love

ISBN-13: 9782940496136 / Angielski / Miękka / 2014 / 184 str.

UK) Gavin Allanwood (UCLAN;Peter Beare (University of Central Lancashire)

Opis

User Experience (UX) and User Experience Design (UXD) challenge existing usability models by changing the emphasis from task and usage to a broader understanding of experience and purpose. UX techniques are gaining popularity across a range of current digital media design and development areas. Today's designers need to create work that will impact positively on everyone who is exposed to it, as work is delivered across diverse digital platforms accessible to huge populations. It may be passive and immutable or interactive and dynamic, but the success of the design will depend largely on how well the user experience is constructed.Basics Interactive Design 02: User Experience Design introduces an approach to graphic design that puts human experience at the forefront of the design process. Throughout the book, Gavin Allanwood and Peter Beare show how design skills can be improved by undertaking practical exercises and reviewing the work, style and motivations of leading practitioners.

Spis treści

Introduction Chapter 1: What is User Experience Design? Roles in UXD Today's multidisciplinary team Case Study: A UXD approach Exercise: A user centred development cycle Chapter 2: Users User context Researching the user's world Brands Case Study: User profiling Emotional responses Memory Fallibility Expectation Motivation Exercise: Designing a memorable experience Chapter 3: Experience Design Personas Scenario development Case Study: User Involvement Fun Usability Simplicity Discovery Challenge 360 degree view Life cycle Exercise: Intuitive Design Semiotics Chapter 4: Design Process User involvement User vs. client requirements Constraints Design specification Planning tools Case Study: Planning Exercise: Plan a memorable experience Chapter 5: Design Methods Platforms and technologies Semantic design Interoperability Design tools Wireframing Prototyping Design Patterns Layout Type Image Iteration Exercise: Build a prototype End matter: Standards and checklist; Conclusion; Glossary; Index