Professional Selling

ISBN-13: 9781948426541 / Angielski / Miękka / 2023 / 328 str.

Dawn Deeter-Schmelz;Gary Hunter;Gregory Rich

Opis

Formerly published by Chicago Business Press, now published by SageProfessional Selling, 2e covers key sales concepts and strategies through the approach of highlighting detailed aspects of each step in the sales process, from lead generation to closing. Coauthored by faculty from some of most successful sales programs in higher education, this insightful text also offers unique chapters on digital sales, customer business development strategies, and role-play.