Unleash Possible: A Marketing Playbook That Drives B2B Sales

ISBN-13: 9781937985882 / Angielski / Miękka / 2016 / 244 str.

Samantha Stone; Dan Greenwald; Katie Martell

Opis

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.The problem is—most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationships with sales.Unleash Possible changes that—it’s a how-to manual for B2B marketers to:

1. become a trusted partner for sales teams to turn to for guidance.
2. change the way marketing is done to better serve buyers.
3. drive more revenue, growth and profitability.

“Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here.  Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).”   Matt Heinz, President Heinz Marketing Inc.“Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support.  The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable.  Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately.”    Carlos Hidalgo CEO ANNUITAS Author of “Driving Demand” Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here.  Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).   Matt Heinz, President Heinz Marketing Inc.Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support.  The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable.  Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately.    Carlos Hidalgo CEO ANNUITAS Author of Driving Demand The most realistic assessment of what's going on in B2B marketing today that I've seen. I love the practical, actionable slant, and the case studies that are used to illustrate the story.   Anne Janzer, Marketer and AuthorUnleash Possible is a no-nonsense book with actionable advice that marketers can use to realize their company's potential.  Samantha does this leveraging her straight-forward manner, citing her own real-life experiences to illustrate not just what to do, but how to do it.  Easy to read and entertaining to boot, Unleash Possible is a must read for any marketer looking to honestly evaluate their marketing plan and hinge it to what's important to their company.    Maribeth Ross, CMO MonetateThe author's acute awareness of her own learning brings valuable gifts forward in her book. Accepting these gifts and absorbing her ideas will fast-track your success.  Peter Bauer, CEO Mimecast