Free : How today's smartest businesses profit by giving something for nothing

ISBN-13: 9781905211494 / Angielski / Miękka / 2010 / 288 str.

Chris Anderson

Opis

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods.

Recenzje

Turns traditional economics upside down Guardian

O autorze

Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to nine National Magazine Award nominations, winning the top prize for General Excellence in 2005, 2007 and 2009. AdAge magazine named him Editor of the Year in 2005. Previously he was at The Economist, and Nature and Science magazines. He is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award in 2006 and won the Loeb Award for best business book in 2007. He lives in Northern California with his wife and five children.