ISBN-13: 9781895589610 / Angielski / Miękka / 2012 / 186 str.
ISBN-13: 9781895589610 / Angielski / Miękka / 2012 / 186 str.
A practical reference guide for all non-profit marketers, packed with case studies covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign.